The Best Whiskey Writer is Actually a PR Person

Or at least that's what these two whiskey industry veterans think.... "Amy Preske, I said a long time ago, that she was the best whiskey writer in the business because people would just copy and paste her Sazerac or Buffalo Trace press releases and nobody would know the difference because she didn't write them like brand centric press releases..... they were like juicy details, it was great," says whiskey influencers Fred Minnick and Maggie Kimberl" on the #BourbonPursuit podcast.

Listen to the episode here, and pay special attention to the 27 minute mark. https://lnkd.in/eWQpvkkA