The Best Whiskey Writer is Actually a PR Person

Or at least that's what these two whiskey industry veterans think.... "Amy Preske, I said a long time ago, that she was the best whiskey...

Amy Preske, APR

Apr 3, 20241 min read

In PR, you often hear a lot of terms like "reframing the narrative," "thought leadership," and "creating community goodwill." Here's an example of that IRL

There are many buzzwords in any industry today, and the ones above are just some bantered about in PR circles. The article below is an...

Amy Preske, APR

Aug 121 min read

This is the sweet spot for Booze PR - combining my extensive knowlege of the spirits and tourism industries into one campaign. Ad agency...

Amy Preske, APR

Jun 171 min read