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The Best Whiskey Writer is Actually a PR Person
Or at least that's what these two whiskey industry veterans think.... "Amy Preske, I said a long time ago, that she was the best whiskey...
Amy Preske, APR
Apr 3, 20241 min read
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When Bourbon and Tourism Collide
This is the sweet spot for Booze PR - combining my extensive knowlege of the spirits and tourism industries into one campaign. Ad agency...
Amy Preske, APR
Jun 171 min read
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You Too Can Craft Your Own Bourbon
Listen to their podcast here For most bourbon lovers, the idea of creating their own bourbon specific to their tastes seems like an...
Amy Preske, APR
Apr 251 min read
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In Kentucky, We Give Bourbon
In Kentucky, we give bourbon for holiday gifts. Check out these 12 recommendations from the Herald Leader, two of which are from Booze...
Amy Preske, APR
Dec 16, 20241 min read
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All treats here with this WSJ article
For PR professionals, getting a client in the Wall Street Journal is a HUGE achievement. I've been fortunate enough to get client...
Amy Preske, APR
Oct 31, 20241 min read
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Spooky Season in the Bluegrass
One of the things I love so much about my job is the ability to work on a variety of projects all at once. Last week I had the pleasure...
Amy Preske, APR
Sep 16, 20241 min read
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A "Perfect" Story
When your client tells me they really want to be featured in Forbes (despite the fact they had a nice feature story a few years ago) it...
Amy Preske, APR
Aug 15, 20241 min read
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Not a Boozy Vanity Project
Booze PR worked with The Robb Report on a review of client Hidden Barn's 7-Year-Old Bourbon. In the review, the writer states "The...
Amy Preske, APR
Jul 31, 20241 min read
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I Just Did Something I Hate Doing
PR people are notorious for not wanting to promote themselves. We spend our time getting our clients/in house folks recognized, not...
Amy Preske, APR
Jul 25, 20241 min read
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Bourbon Bringing People Together
When your client says this was one of the best articles they've seen which explains their company's true identity to where it is now,...
Amy Preske, APR
Jul 23, 20241 min read
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In Good Company
Who doesn't love perusing a gift guide to find things you can't live without? Surprisingly, getting your product into gift guides is not...
Amy Preske, APR
Jun 14, 20241 min read
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Looking for something to do in Kentucky this summer? Here are 26 things suggested by the C-J, and taking a Joy Ride is one of them
Thrilled the Courier-Journal included KY Tourism's Joy Ride campaign in its feature on 26 things to do this summer in Louisville and...
Amy Preske, APR
Jun 3, 20241 min read
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The Greatest Two Ounces in Bourbon
Derby is quintessentially Kentucky. Know what else is? Bourbon! Watch Booze PR's client J. Mattingly 1845 Distillery talk about the...
Amy Preske, APR
May 1, 20241 min read
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When Your Two Favorite Things Collide...
What can be better than bourbon and animals?! Only talking about them both on air! Watch Booze PR's Amy Preske and client J. Mattingly...
Amy Preske, APR
Apr 16, 20241 min read
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Kentucky Invites Visitors To Take A Nostalgic 'Joy Ride'
Booze PR is helping the state of Kentucky "drive" visitation through its Joy Ride campaign. Plus we coined a new phrase, memory math....
Amy Preske, APR
Apr 10, 20241 min read
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Goliath Whiskey Regions Collide as 14-Year Expression Aged in Kentucky and Scotland Debuts
Booze PR helped its client The Perfect Fifth lauch its Canongate 14 Year Old American Whiskey by working with Whiskey Raiders on this...
Amy Preske, APR
Apr 10, 20241 min read
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"This is a contender for a lot of people's Blended Whiskey of the Year. I really like it."
Watch Fred Minnick's review of Booze PR Client Oran Blended Scotch
Amy Preske, APR
Apr 8, 20241 min read
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A Beer Cheese Festival in this Tiny Town was Included in Parade Magazine's Best Food Festivals Feature
What does the Cayman Cookout, South Beach Wine & Food Festival and Winchester Kentucky's Beer Cheese Festival all have in common? They...
Amy Preske, APR
Apr 8, 20241 min read
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Five new Kentucky distilleries, some you can visit, buy bourbon bottles at now
Booze PR worked with #TheHeraldLeader to get its client J. Mattingly 1845 included in this news article. New Kentucky bourbon, whiskey...
Amy Preske, APR
Apr 8, 20241 min read
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An American Whiskey Aged in America and Scotland
Booze PR helped client The Perfect Fifth get its Canongate 14 Year Old American Whiskey written about in The Whisky Advocate The Perfect...
Amy Preske, APR
Apr 8, 20241 min read
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