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In PR, you often hear a lot of terms like "reframing the narrative," "thought leadership," and "creating community goodwill." Here's an example of that IRL
There are many buzzwords in any industry today, and the ones above are just some bantered about in PR circles. The article below is an...
Amy Preske, APR
Aug 121 min read
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When Bourbon and Tourism Collide
This is the sweet spot for Booze PR - combining my extensive knowlege of the spirits and tourism industries into one campaign. Ad agency...
Amy Preske, APR
Jun 171 min read
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Not a Boozy Vanity Project
Booze PR worked with The Robb Report on a review of client Hidden Barn's 7-Year-Old Bourbon. In the review, the writer states "The...
Amy Preske, APR
Jul 31, 20241 min read
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I Just Did Something I Hate Doing
PR people are notorious for not wanting to promote themselves. We spend our time getting our clients/in house folks recognized, not...
Amy Preske, APR
Jul 25, 20241 min read
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Looking for something to do in Kentucky this summer? Here are 26 things suggested by the C-J, and taking a Joy Ride is one of them
Thrilled the Courier-Journal included KY Tourism's Joy Ride campaign in its feature on 26 things to do this summer in Louisville and...
Amy Preske, APR
Jun 3, 20241 min read
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The Greatest Two Ounces in Bourbon
Derby is quintessentially Kentucky. Know what else is? Bourbon! Watch Booze PR's client J. Mattingly 1845 Distillery talk about the...
Amy Preske, APR
May 1, 20241 min read
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When Your Two Favorite Things Collide...
What can be better than bourbon and animals?! Only talking about them both on air! Watch Booze PR's Amy Preske and client J. Mattingly...
Amy Preske, APR
Apr 16, 20241 min read
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Five new Kentucky distilleries, some you can visit, buy bourbon bottles at now
Booze PR worked with #TheHeraldLeader to get its client J. Mattingly 1845 included in this news article. New Kentucky bourbon, whiskey...
Amy Preske, APR
Apr 8, 20241 min read
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Kentucky banks on DARK TOURISM to lure visitors to the state with tales of its rural myths and chilling legends
"Chilling accounts of a 7-foot-tall Dogman with glowing red eyes, elusive bigfoot creatures haunting a hotel and beautiful witches burned...
Amy Preske, APR
Apr 8, 20241 min read
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Bourbon producer with historic ties opens up new home in Frankfort
When J. Mattingly 1845 Distillery needed help with its grand opening, they turned to Amy Preske at Booze PR for strategic planning, media...
Amy Preske, APR
Apr 8, 20241 min read
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