An American Whiskey Aged in America and ScotlandAmy Preske, APRApr 8, 20241 min readUpdated: Apr 23, 2024Booze PR helped client The Perfect Fifth get its Canongate 14 Year Old American Whiskey written about in The Whisky AdvocateThe Perfect Fifth’s New Whiskey was Aged in Two Continents (whiskyadvocate.com)
In PR, you often hear a lot of terms like "reframing the narrative," "thought leadership," and "creating community goodwill." Here's an example of that IRL
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